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The Backfire Effect
There are four factors that matter to whether we're going to change our beliefs. It is our current belief, our confidence in that current belief, the new piece of evidence andOur confidence in that new piece of Evidence. We want to protect ourselves who we are, what our beliefs are. And it's not irrational to assume that if I have a very strong belief and someone's coming in with data that doesn't fit it, that data is wrong.