42. Why Your Volunteer Recruitment Isn't Working (and What to Do Instead)
Volunteer Nation
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Why Your Volunteer Recruitment Isn't Working
Your call to action or CTA as we like to call it is to vague. Don't assume that people know what they're supposed to do. Placement matters depending on how well your audience knows you. When you invite people, you want to invite them to click here and then be clear to be taken to a three minute online application.
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