This Is TASTE cover image

487: Ask Sweetgreen Anything with Nicolas Jammet

This Is TASTE

CHAPTER

The Evolution of Community Through Music and Brand Identity

This chapter explores the growth of a brand community through outdoor events and music, culminating in performances by renowned artists like Hot Chip and Kendrick Lamar. It highlights the strategic decisions in artist bookings and the evolution of the company's identity as it scaled to a large publicly traded entity.

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