For the longest time, i was great at parroting their wishes and telling the world in talks and on twitter. But when push came to shove, i really didn't practise what i preached. Why is it that we find it so difficut to feel gratitude and take ourselves out of autopilot? Have a few theories. The first theory is that we worry celebration and appreciation causes us to get complaisant,. Another theory is thatWe want to be humble and to celebrate field self congratulatory and egotistical. And then there's a third theory, that it simply just doesn't feel mission critical.