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Wisdom From The Top with Guy Raz
Nike and the Detus - What's the Playbook?
Two thousand 14, a detus had less than 25 professional athletes in the i major sports. Nike was all nike. The company moved its headquarters from germany to portland so that it could focus on product marketing and go to market strategies. It also started signing colleges, because nikey had all the colleges for sport. In two years they were selling 20 million pairs of shoes per year. They are now one of the world's biggest brands.
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