Books have long been associated with authority and thought leadership. "He wrote the book on it", "She wrote the book on it" - that's how we describe a true expert in a field. "Consultant, author and speaker" is the byline for many thought leaders, and even the word "author" is the major part of authority. But writing a good, valuable, and useful book is a difficult, time-consuming process. Or is it?
In this episode, Steve Gordon and Alastair McDermott discuss why a book is the gold standard of authority building, why outlines are so crucial, and how to write your book in 30 days.
They also discuss the mistakes most authors make when writing, how to use a book as a referral tool, and how a podcast can help create strategic relationships.
βI had to write several more books to figure out what I was doing that allowed me to write them so fast. We started refining that process, and now our clients are getting them done in about 90 days. That's about 30 days of dedicated writing, 30 days of getting it ready to publish and publishing it, and 30 days of promotion and launch.β -- Steve Gordon on The Recognized Authority podcast
βAs an expert who does really complicated and intangible things for your clients, a book is a great way to let them sample ahead of time. They experience what it would be like to work with you, because they're interacting with your thinking.β -- Steve Gordon on The Recognized Authority podcast
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ποΈ Show Notes ποΈ
Access all the links mentioned in this episode in the show notes here:
ππ https://therecognizedauthority.com/write-a-book-in-30-days/ ππ
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