Ben Rollert is the co-founder and CEO of Composer. Composed is an automated trading platform that allows users to build hedge-fund like strategies with a no-code visual editor. Ben and Packy first met while working together at Breather over 6 years ago, where Ben established himself as "the smartest person Packy has ever met."
Composer aims to bring modern software thinking to asset management -- users can create, remix, and share their investing strategies. Ben believes the lines between retail and institutional investors are going to continue to blur, as companies like Composer democratize access to sophisticated tools previously only available to hedge funds. Finally, Ben shares his thoughts on how Composer creators can monetize their trading strategies -- and why that differs from traditional copy trading.
Composer was the first investment Packy made out of the Not Boring Syndicate, and to date, it's made him look smart. Following Packy's investment, First Round came in to back Ben and the Composer team, and Composer's found product-market fit early.
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