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Brewdog Founder: The Untold Story Of One Britain’s Fastest Growing Companies: James Watt
The Diary Of A CEO with Steven Bartlett
Equity for Punks - The New Business Model
In two thousand nine, we came up with this concept that we called equity for punks. This was oud funding, before toud funding was even a thing. We thought, ok, if we can sell some of our business to the people who enjoy the beers that we make. And so that that that first year where tey're selling, ok. And in the second year, whe theyre selling much better. Yet, what was the causal factor of that sales increase that started to get the thing get things moving? Was it word of mouth? Was it marketing? Was it something else? It was, it was community. So completely new business model for a consumer dound
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