The expectation effect, with David Robson
Doing It Right with Pandora Sykes
Do You Think That Milkshakes Can Be Used to Combat Obesity?
People who were put on a diet including a milkshake ate more because they associated drinks with less calories and therefore had the expectation of hunger afterwards. The people who were given the same amount of calories in food ate less because they had eaten rather than drunk. How do you think that this data could be used to combat obesity which have described as an epidemic? Yeah I mean obesity really is and the epidemic just seems there's no signs of it kind of slowing down.
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