What Gen Z's drinking habits mean for the alcohol industry

This week on The Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels unpack how Amazon’s latest Prime Day reflected shifting shopper priorities, and what the end of Rite Aid indicates about the pharmacy industry’s future. Then (20:50), they’re joined by Bacardi’s Alex Tomlin and Southern Glazer’s Zach Poelma to explore how Gen Z’s health- and budget-conscious habits are transforming the alcohol category — from the rise of the spritz to healthier, cleaner cocktail ingredients.