025 | Starting from the Taste Profile: when liquids transcend categories and solve a customer's need. | Part 1/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK)
MAFFEO DRINKS
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Exploring the Versatility of Scotch Whisky Consumption
The chapter discusses the freedom of enjoying scotch whisky in diverse ways, sharing personal experiences of pairing it as a dessert and exploring evolving consumer preferences. It emphasizes Compass Box's approach to matching customer tastes with whisky profiles and the importance of starting whiskey creation from a taste profile perspective. The discussion also covers the significance of transparent communication about taste attributes, maintaining brand coherence, and targeting bars effectively based on consumer demographics.
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