Uncanny Valley | WIRED cover image

OK, Car Computer

Uncanny Valley | WIRED

00:00

Automakers Are Really Interested in Using Ad Services in Their Cars

The question is how excited consumers will be about these ideas. Are they willing to pay a subscription for the seat heaters in their car? Or you can unlock certain features in your car by allowing ads into the space. Maybe where it's going is that you'll be able to buy ad supported services inside your car, right?

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app