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The Yu-kai Octalysis Framework Impacts 1.5B Users

App Marketing by App Masters

CHAPTER

Engaging Users: Winning Strategies for Game Retention

This chapter delves into the critical metrics for measuring user engagement, particularly the importance of achieving a 'major win state' during initial product interactions. The speakers discuss strategies to improve app downloads and retention for casual games, emphasizing keyword visibility and the role of intuitive design. Additionally, they explore player demographics, focusing on the increasing interest of older female players in therapeutic gameplay experiences.

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