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8min chapter
The Yu-kai Octalysis Framework Impacts 1.5B Users
App Marketing by App Masters
Engaging Users: Winning Strategies for Game Retention
This chapter delves into the critical metrics for measuring user engagement, particularly the importance of achieving a 'major win state' during initial product interactions. The speakers discuss strategies to improve app downloads and retention for casual games, emphasizing keyword visibility and the role of intuitive design. Additionally, they explore player demographics, focusing on the increasing interest of older female players in therapeutic gameplay experiences.
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