How Many Ideas Do You Have?

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Most organizations talk about innovation it's this hugely hyped thing right and that every organization's annual report they talk about innovations one of their seven pillars and whatever. But how do you measure I mean even I was working with a global bank the other day and they said yeah we know how many ideas we've got but then they showed me an internal database actually better than 90% of stuff I've seen. John Sir Johnny: The concept of ideas is inseparable from a quality aspect and what great thinkers know is you got to embrace the whole variation yes. "I like that word because Steve Jobs called doe be right and that I like that word"

In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.