How Do You Determine Objectives for Your Ads?

Ause: We have business objectives, and they may be in complete alignment with one of face book's pre chosen categories. But at other times it may not work quite as much. So again, it comes down to trying to figure out what the most important thing for the business. Ause: Budget is one of the major things, depending on how much they have to spend,. In effect, how many types of campaigns were going to run.