Having a Shared Goal at the Top of the Campaign

It varies brand to branch. And i think that's what t really helps us thrive tin our partnerships as having that exact shared goal at the top that all teams on the project are working towards. So for example, if your amazon was your first channel and it's all scaled up and you have major efficiencies there,. Then it might make sense to allocate the inventory there and away from facebook to maximize the value out of it. Or vice versa. If amazon's a new channel. Since we're all team and all working together, like a wind for the brand is a wind for pit house. Whatever's best for the brand, ind that scenario is a chook place we can