
Facebook’s Move into AI with New Advantage+
Ecommerce Playbook: Numbers, Struggles & Growth
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Is Facebook Taking Control of Their Performance?
The default for Advantage Plus is sales, lowest cost, dynamic creative on. The placement's automatic, bidding for conversions on a seven day, click one day view. And we are actually making a choice right now at CDC to click almost universally, an eliminating view everywhere. Taylor: There are moments where you have to make decisions that the current setup or inputs don't allow for.
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