Team Favorite: Fueling Success for Mercedes F1 with Toto Wolff
Masters in Business
Behind the Scenes of Formula 1 and Netflix
This chapter explores the transformative relationship between Formula 1 and the Netflix series 'Drive to Survive,' detailing the initial hesitance and subsequent acceptance of filming. It highlights how the show significantly increased interest in the sport, especially in the U.S., while discussing the complexities of maintaining authenticity amid entertainment. The conversation also touches on the evolution of team dynamics, engineering challenges, and the implications of budget caps in fostering competition among teams.
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