3min chapter

The Method cover image

Whatnot CEO Grant LaFontaine talks Growth Marketing Success

The Method

CHAPTER

How to Make Your Product Great for Fun Co-Pops

If you get very specific for who you're going after not only can you make it the marketing much more efficient? You can really set up a value prop that people respond to. There's an even another layer which I would say is you can also make sure your products good for those people. So as you can probably you know surmise I'm a big fan of starting off very small and then expanding.

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