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Is There a Gatekeeper in the New York Times?
I was trying to sell my company in 2013. It was called Five by a social network called StumbleUpon. And I just needed a little extra juice, like an extra reason for them to like move. So I hired Ed Zitron and he got us into TechCrunch. He paid him $5,000 to get us into the magazine. Like that's literally how deals get done a lot of the time. We feel this is a threat because it's in the New York Times or whatever.