
Luxury Advertising
Under the Influence with Terry O'Reilly
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The Story of the Black Glamma Campaign
Within two years of the launch, black glama was considered the most prodigious black mink the world. The campaign became so admired, so famous, that stars wanted to be in it. Marlina dietrich turned down the first 25 mink coats the agency sent over to her. While photographing barbara stanwick, nothing seemed to work. At one point, she spun around and uttered the f bomb. Later, while looking at proofs, peter rogers wanted to go with that shot. He said, you can look like your average hollywood star, or you can looklike barbara stanswick. She looked at the frozen profanity shot in his right
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