2min chapter

Matt Kelly | The Midnight Pod cover image

From Broke & Bored to Agency + Brand Group Owner at 26 - Adam Power | The Midnight Pod Ep 51

Matt Kelly | The Midnight Pod

CHAPTER

Is That a Good Niche?

I was just saving all the money I could and waiting for the opportunity to come. You're always a good niche. If you can get it going, it's a good niche to be in. And that must have been right when TikTok started... Yeah. Getting on that platform early with the right brand was like an awful leverage. It's just the platform to get it to a pretty decent spot, I'd imagine. So he was just kind of putting the feelers out there. And yeah, just kind of made sense. Wasn't looking at other brands? No, I wasn't. That's the first one I came.

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