We've been putin for a third option, both to partners, but also justin a regulatory manner. Most people are using gogle now, i never made a choice. They just got gogle, and that's what they've gotten for the last 20 years. We think that if people really understood that there was another option, and would be easily able to check it out, like our our percentage would go up overnight. You know, anyone who really wants private make it easy.