Super.com was sold publicly back in 2018 for $1.2 million. One of our six points was that potential revenue impact. And so we did actually map out what that revenue impact could be in one year, three years and five years. We felt very strongly that if we had the ability to make this purchase before it went up for sale, not only could we preempt a competitor that might be better capitalized, but we could legitimize ourselves again as part of our launch.
Learn why this company bought super.com. Have you ever wondered what happens behind the scenes when a company goes through a rebrand and acquires a new domain name? On today’s show, I talk with Radhika Duggal, Chief Marketing Officer of Super, about her company’s rebrand to Super and acquisition of super.com. She explains that the […]
Post link: A Super domain name – DNW Podcast #412
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