AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
What Is the Potential Revenue Impact of a Domain Name?
Super.com was sold publicly back in 2018 for $1.2 million. One of our six points was that potential revenue impact. And so we did actually map out what that revenue impact could be in one year, three years and five years. We felt very strongly that if we had the ability to make this purchase before it went up for sale, not only could we preempt a competitor that might be better capitalized, but we could legitimize ourselves again as part of our launch.