3min chapter

Hidden Brain cover image

Who Do You Want To Be?

Hidden Brain

CHAPTER

Intense Motivation Undermining

Some student athletes at the University of Missouri are recruits whose tuition and expenses are paid for by athletic scholarships. Others are walk-ons who play just for the fun of it. One group has a bunch of external incentives to play, the other primarily has internal incentives. What we found was that the varsity athletes up to 30, 40 years later were much less interested in playing the sport in the present day.

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