David Ryan is one of the only people I've ever heard who came through to crypto through route of psychology and nutrition actually. My wife's a behavioral psychologist. She just thinks my NFTs are just ridiculous, but does she understand them? No and I'm trying. There's no psychological thesis behind why humans collect these sorts of digital objects. But she just doesn't want to accept it. And so like understanding how do I how do we improve everyone's lives very simply and very easily? Well money and finance goes down to the root of all things. Yeah yeah yeah yeah. We probably started working together more in 2019 and then beyond to start bankless. That should be a bit