The anti-ceo playbook | Hamdi Ulukaya
TED Business
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We're Going to Paint the Walls White.
By august, two thousand five, i had the keys for this factory. The first thing i did was to hire four of the original 55 people. I sometimes wonder what they would have said to me if i told them, see these walls we're painting. In two years, we 're going to lunch a yogut here that americans never seen and never tasted before. Will be delicious, it will be natural, and going call it cobani. It means shepherd in turkish. And 5 years after that, we're going to be the number one greek oga brand in the country.
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