Intro

Drive behavior-changing personalized customer engagement at scale by addressing customer barriers with a powerful customer relationship management (CRM) system. ZS experts Omer Hancer, Namita Powers and Srihari Sarangan talk with Maria Whitman about how companies can get started.

Highlights include:

·       Why now is the pivotal moment for pharma to embrace CRM as a strategic, customer-centric tool 

·       How to orchestrate roles, content and collaboration by pinpointing customer barriers and challenges 

·       The crucial role of field feedback in creating a responsive learning system