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Kimberly-Clark’s Patricia Corsi on the AI hype, Cannes jargon

The Digiday Podcast

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Creativity and AI at Cannes Lions

This chapter explores the insights of a veteran attending the Cannes Lions festival, highlighting the festival's evolution as a crucial business hub for creativity. It emphasizes the significance of partnerships and accountability in marketing, alongside the transformative role of AI amidst industry challenges. The discussion also touches on innovative initiatives like 'Roving Reporters' and the anticipation of addressing AI's impact on creativity and workflows at the event.

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