This week, we’re unpacking Adobe’s holiday shopping report, the AI bot takeover, and the dead internet theory. As 2025 kicks off with powerful demand for both in-person experiences and AI-driven, frictionless online shopping, we’re peering into the future of the tension. PLUS: Phillip the Time Capsule Guy takes us back in time, and 5,000 years into the future.

Is AI Just Making Spam More Scalable?

Key takeaways:

• [00:14:30] “Black Friday shopping is one of the most isolating things you can do now. It used to be a team sport, something you'd all go out and do…you get up early, you get the coffee and the hot chocolate in your warm coats, and you go out and you have a good time together amid consumerism madness.” – Brian
• [00:20:24] “I think the return to physical connection and this loneliness epidemic is driving people back to real-life connection.” – Phillip
• [00:46:55] “We are going to be building from this point forward websites or ecommerce experiences, channels, APIs. Anything that we build in ecommerce from henceforth will be done thoughtfully to assist both humans and agents to be able to seamlessly purchase from a brand.” – Phillip
• [00:58:04] "Time capsules by Westinghouse and Panasonic might be humanity’s greatest contributions to cultural preservation." – Phillip 
• [01:01:20] “This is part of Mythopoeia. This is how you build a myth that extends into the future. You do stuff like this that's an extension of the story. And Westinghouse may be revived 5000 years in the future because of these time capsules.” – Brian

Associated Links:

• Future Commerce Upcoming Events
• The Future Now: January 28th, 2025. Immerse yourself in a collaborative and visionary roundtable experience with retail executives. Register here
• Your Body is a Dataland: Insiders #66
• Adobe Holiday Shopping Report
• Check out Future Commerce on YouTube
• Check out Future Commerce+ for exclusive content and save on merch and print
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

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