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Warren Buffett's Mistake About Brands
The company is in these two separate industries and the industry that they're calling outdoor products, they have 43 brands. Bell, helmets, Bushnell, glass, you know, and like it says, hmm. If they were a distributor and they were distributing all these things, that would be kind of interesting because if Bushnell isn't selling, they can replace it with something that is selling. You see what I'm saying? Yeah. My simple little company has turned into this kind of monster where I've got to be able to distinguish which of these brands is likely to do well.