The Ugly Truth About Launching New Products | 165
The Graham Cochrane Show
00:00
Launching a Product, You Don't Know How It's Going to Go, Right?
When you launch a product, specially if it's new, we don't know how it's going to go. The only way to know how to make it better is to keep launching. Or put it in your funnel and experiment with different things over time. If i've launched something and it doesn't do as well as i like, i immediately assume it's a flop. I misread the market. Something's off. In a sale case, some of it's probably good. What where did i miss it? Wherecan close the gap? Is it just the hook? Is itjust the price point? Ah, again. Price elasticities are real things. Sometimes things sell
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