Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Why the “Jobs to be Done” Framework Creates Better Products: Alan Klement

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Product of Service Is Dependent on the Customer, Right?

i think that life insurance, or the car insurance, who actually, was a really great example, because that just shows that the job to be done is independent of the product and is completely dependent on the customer. So i will actually ill use a product that a client is. It's alwys allc trick. Cause you ends lie crazy. Especially when you get up to some of the the very fond clients who maybe have the budget to do really crazy stuff. Those are the times where they really keep you tight lipped. But i can talk about, for example, a pipe drive who has actually, the founder gave a presentation. He talked about how his work with medand

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