Ep 326: Finding Marketing Success By Building Spreadsheets To Track That Advisor Data With Erica Pauly
Financial Advisor Success
00:00
How to Measure Your Marketing Costs
If you're going to try this, you know, out on your own and really start looking at those things, just look at between the first and the second should be 10 to 15 days. And then between the app, signed aid should be within 30. I prefer cost per client or cost per lead. So that's essentially like my acquisition costs are rolling all my marketing costs in. How much did I actually spend to get this client? Yeah. They're a tool, not a rule, but really what we say there should be over everything should be about $4,500 per client.
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