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Gilbert Arenas Reveals The NBA's Pick For Their Next Face

Gil's Arena

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The Business of Athletic Endorsements

This chapter critiques the commercialization of athletic achievements, spotlighting the complexities athletes face when transitioning into product endorsements. It discusses the necessity of continuous visibility and effective branding in a competitive market, using examples from various sports to highlight disparities in athlete recognition. The conversation underscores the importance of innovative marketing strategies and collaborations to enhance an athlete's marketability and engage with fans.

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