The Blocky of Tattling

Do you think most brands or their agency partners feel good right now in terms of measuring cross platform and managing the region frequency? I think there's a lot of frustration still. One is that Venn diagram of traditional TV and streaming overlaps and continues to overlap. You have to remember that behind each of those circles are different tech systems, different processes,. often different teams, different incentive structures. And so those worlds are clashing and trying to stitch it together is non simple.