Equinor's Cultural Presence and Sponsorship

In this first episode of The Black Thread, we meet the Norwegians and explore how social norms and cultural values shape their identity as a good, caring, and nature-loving people. We also learn what happens when those values come into conflict with the reality of Norway’s outsized impact on climate change, and discover how and why oil influences peoples’ response to this dilemma. 

For more information and references: https://communicatingclimatechange.com/the-black-thread

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