MORNING KOMBAT WITH LUKE THOMAS AND BRIAN CAMPBELL cover image

UFC Abu Dhabi: RDR edges Whittaker, Petr Yan Calls for Title Shot, Pico booked for UFC 319 co-main

MORNING KOMBAT WITH LUKE THOMAS AND BRIAN CAMPBELL

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Examining Audience Engagement in International UFC Events

This chapter explores the behavior of spectators at recent UFC events in Abu Dhabi, particularly their tendency to leave before the conclusion of main events. The discussion critiques the UFC's international strategy and its impact on audience engagement and satisfaction.

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