"I wanted to build a recruiting platform where athletes signed up and uploaded their game film, coaches tagged them like following someone on LinkedIn. There was not a ton of software developers in 2007 capable of this," he says. "When I finally found one who thought they might be, they said it would probably cost millions of dollars to execute"
Simple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we'll talk about Customer Deltas - the most important piece of the puzzle for a simple product that you can build fast and is primed for growth.