Introducing M&A to a Larger Company
M&A Science
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What's the Crazyest Thing in M&A?
There's obviously crazy on every deal. So let me go with silly instead of crazy. I still like an example from long ago where we were a Coca-Cola shop and the acquired was a Pepsi co shop. We must have spent 25 plus hours of executive time debating whether we were going to force this integration over to being a Coke shop versus letting the target retain their beloved Pepsi. These are sometimes important. Maybe Pepsi not as important as the espresso machine, which often is the hot button issue in M&A.
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