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Live from Advertising Week: Netflix’s Q3 Numbers, Facebook's Name Change and Trump's Social Network

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CHAPTER

What's Going on With Facebook?

Facebook is reportedly planning to change its name. The company has been working on the move for a couple of years, apparently. It's not clear whether they'regoing to do it or not. A brand architecture move like this is structurally a very effective retention tool and can also serve as what i call a branded human shield.

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