
My LinkedIn Playbook: Special Session in Chief
How To: Thought Leadership
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Are You Using a Customer Relationship Management Tool?
A website is important just because it's your own curated platform above all. You want to get people to join your actual email list and having a personal CRM is certainly an option, but in facing them to come and follow you on what I would call non rented lands. So if you can move people from LinkedIn to an email list, then you can go straight to the palm of their hand with nothing in between you. And so when I say put boots on or make your go get work that anytime I leave a comment now people are seeing it across multiple audiences.
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