Scaling An International Marketing Team Across 50 Countries With SEMrush’s Olga Andrienko
Operations with Sean Lane
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Scaling Agile Marketing Across Borders
This chapter explores the implementation of Agile Marketing within a rapidly growing marketing department, highlighting the shift from large-scale campaigns to smaller, flexible tests. As the team expands internationally, it emphasizes the importance of localization, tailored strategies, and the complexities of managing diverse markets. The discussion also covers the adoption of Scrum methodology and team autonomy, enabling continuous improvement and effective coordination across different regions.
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