How a CTC Client Unlocked 40% YoY Growth
Ecommerce Playbook: Numbers, Struggles & Growth
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The Marketing-Finance Nexus
This chapter explores the essential relationship between marketing and finance, underscoring the need for a unified data source to evaluate profitability and contribution margins. It highlights the importance of strategic collaboration across teams to drive informed decision-making in budget allocation and revenue forecasting. Additionally, the chapter examines creative growth strategies for e-commerce, emphasizing the significance of innovative approaches and proactive problem-solving in scaling operations.
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