S09 Episode 4: Adam Greenfield
The Tao of WAO
00:00
Navigating the Turbulent Seas of Book Titles
The chapter explores the intricate process of selecting a book title, detailing the evolution of the guest's title for their published book and the influence of marketability. It touches on how the title encapsulates the book's themes on climate collapse and resilience, despite initial rejection of the original title. The conversation delves into the challenges of conveying abstract concepts through titles and the bridge between writers, readers, and marketing strategies.
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