This chapter explores the use of global supply chains to bring fresh products to offline stores, using the example of Homa. It also discusses the merging of offline and online through WeChat groups and the utilization of messaging tools for local sales groups.
From malls to experiences, shopping centers and stores are turning into hubs of entertainment and cultural experiences. Dive with us into the exciting changes in China's retail industry! On the show: Heyang, Ding Heng & Josh Cotterill