The Engine Metaphor

You need to have some bench mark for success with your experiments, and i think that's super important to think about deeply when you're thinking about your business. So once you have a sense of whether what you're pouring into the engine is going to be successful or failures, you mention the concept of tuning. Now you got to make sure that you're putting the right mixture of gas and air to make things run. If you're at a massive enterprise company where it takes 12 to 16 months for that person to become a customer, get on board ed, be successful and see how they use the product, wait too long.