Building Trust With Your Customers

You have to think about how much energy you're putting into a project and then weigh that against, okay, what is the outcome? What's the benefit that I'm getting out of that energy that I'm putting in? You really don't know until you do it. And so there kind of has to be this assessment on a rolling basis. Being able to stay open and free to make those adjustments as needed because we don't always know.