4min chapter

Smart Friends cover image

#040 Customer-Driven Products: How Brett Kopf built “Slack for Schools” and launched Omella

Smart Friends

CHAPTER

How Do You Get Users at Scale?

Omello is an app that lets users send text messages to each other. Founder and CEO of the company, Bret O'Neill, has spoken to over two thousand people before writing a line of code. He explains how he organizes his conversations with potential customers so they can learn more about their problems. "I just really like doing it, sometimes too much," says O'Neill.

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