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12min chapter
How Beshear Kept the Bluegrass State Blue, with Beshear '19/'23 Manager Eric Hyers
Pro Politics with Zac McCrary
Targeting Voters and Strategic Messaging in Kentucky
This chapter explores the campaign strategies deployed to target Trump supporters in Kentucky, including media markets, mail campaigns, and 'Red to Pink' programs. It also discusses targeted messaging to different voter segments, such as suburban Cincinnati and black voters, as well as the decision-making process behind a powerful ad on abortion and rape survivors.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode