Pro Politics with Zac McCrary cover image

How Beshear Kept the Bluegrass State Blue, with Beshear '19/'23 Manager Eric Hyers

Pro Politics with Zac McCrary

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Targeting Voters and Strategic Messaging in Kentucky

This chapter explores the campaign strategies deployed to target Trump supporters in Kentucky, including media markets, mail campaigns, and 'Red to Pink' programs. It also discusses targeted messaging to different voter segments, such as suburban Cincinnati and black voters, as well as the decision-making process behind a powerful ad on abortion and rape survivors.

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